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Editor's Note: I’m Dreaming of a Lucrative Christmas

Dance Retailer News

What’s the key to a stress-free and successful holiday sales season? Planning ahead! We’re here to help. This issue is filled with ideas to help you get the most out of this competitive period. Here are a few steps you can take now to ensure you’ll have a December to remember.

1. Stock up. Delight your customers by offering a fresh selection of unique gift items for dancers. From holiday ornaments to must-have accessories, “Winter Wishes” (page 14) offers a diverse mix of items that will look great in a stocking or under a tree. For additional ideas, turn to “Stocking Stuffers” (page 34) to hear from four young dancers who divulge their latest holiday wish lists.

2. Make your store shine. Decor is a crucial element for specialty retailers year-round, but independent shopkeepers must ratchet up the intensity in the final months of the year to compete with chain stores for shoppers’ attention. Turn to “Deck the Halls” (page 26) for an inspirational look at several creative displays from holidays past.

3. Get the word out. Though social-media marketing is here to stay, it isn’t always an adequate substitute for a well-crafted physical flyer or coupon—particularly for small businesses. In “Step Up Your Design Game” (page 20), we discuss how today’s design-savvy customers have grown to expect a certain level of professional polish in all marketing materials. Our handpicked experts share plenty of ideas on how you can improve the look and feel of your printed items.

Wishing you a jolly and rewarding holiday season!

—Colleen Bohen