In just a few weeks, shoppers will swarm your shop to snag the supplies they’ll need to return to the studio. Are you ready? You’ve certainly placed your major fall orders by now. Undoubtedly, you’ve already reached out to local studio owners for an update on their latest dress-code requirements. Now, you just have to put the finishing touches on your store.
For some fresh ideas on how to spruce up your shop, turn to our Designs & Displays section (page 30). This month we’re showcasing several stores with inventive accessory displays. These creative, compelling arrangements keep small pieces of inventory from getting lost in the shuffle and drive add-on sales. Be sure to tweak your own accessory arrangements before the fall rush begins.
You also won’t want to miss Leslie Groves’ column (page 32). This month, she shares tips for creating attractive, informative and consistent in-store signage that makes it easy for customers to shop. From practical advice on font size and content to unique approaches to styling (I’m an especially big fan of Leslie’s suggestion to add cubed signage to tabletop displays), you’ll find plenty of ideas to help you take your own signage to the next level.
Finally, be sure to read this month’s Seen & Heard section, where several veteran dance retailers discuss their strategies for appealing to dance teachers as a way of reaching students. After all, as the article points out, “Studio owners have the power to set student dress codes, but dance teachers are the ones with the power to set trends.” Turn to page 34 and get inspired!
Wishing you a successful back-to-school season,