August 2008

  • Product News
  • Diversified Stock
  • Branching Out
  • A Year of Marketing Magic
  • Biz Buzz
  • Fit For Success
  • Proprietor Props
  • Designs & Displays
  • Message Board
  • Business Index
  • Editor’s Letter
  • News
  • New Arrivals
  • Biz Basics
  • Seen & Heard
  • Ask the Experts
  • Retailer Spotlight
  • Ad Index
  • Marketplace Classified Section



Editor's Letter

For many small retailers, technology may not top the list when it comes to finding ways to gain that entrepreneurial edge. In fact, it's quite common for dance storeowners to run their operations manually, void of Point-of-Sale systems or barcode tags. Some might even say this old-fashioned way of doing business gives their store charm. Whether by arranging special events for VIP teachers or simply staying open late for a valued customer, an extra emphasis on service is what makes you unique.


And though many personal touches can never be replaced by technology, there are some innovations out there to ease your job. Looking to glean intelligence quickly about past purchases or easily distinguish the hot-sellers from the duds? Inside, you'll find tangible examples of how technology can help.


Since there's an abundance of options, we took the initiative to talk with retail experts and fellow storeowners about which tech picks are worth of your time and money. "Cool Tools," on page 26, offers a rundown of new and standby software, as well as questions to ask prior to making a purchase. "Decoding the Inventory Language," on page 34, looks at the intricacies of inventory management systems, namely Open-to-Buy and Point-of-Sale. Assistant Editor Elizabeth Louise Hatt also did some investigating. In "Innovative Must-haves," page 28, she spotlights six tools that are sure to spark your love of technology and boost the efficiency of your business.


Getting up-to-speed on today's advances doesn't have to be scary or intimidating—and it doesn't mean sacrificing human interaction. In fact, maximizing efficiency could ultimately free more time and energy to cultivate relationships and deliver unparalleled service that will set your shop apart.


P.S. Best of luck in the upcoming holiday selling season. After getting to know so many of you over the years—and hearing firsthand how dedicated you are to your businesses and dance communities—I'm confident it will be a success!



Susan Amoruso, Editor-in-Chief