Editor's Note:The Final Countdown
Back-to-school season is on the horizon. Here are a few final touches to add to your plans:
1. Expand your inventory. You’ve already placed your major fall orders, but now’s the time to double back to make sure you have the extras your customers will need as they head back to the studio. “Fashion-Forward Warm-Ups” (page 20) offers a roundup of the latest trends in this favorite fall category. For a rundown on the best-selling legwear from a range of manufacturers, check out “Top Tights” (page 16). Oh, and don’t forget to load up on impulse items like the accessories showcased in “Personalize Your Pointe Shoes” (page 14).
2. Reevaluate your lighting. Is your store as bright as it needs to be? Are you using your accent lights to highlight your best products? Read “Bright Ideas” (page 28) for an in-depth look at how retail lighting influences customers, along with advice on how you can rearrange your lights to better reflect your store’s image. “Ask Leslie” (page 30) examines the art of accent lighting and offers tips for using floodlights, spotlights and pin lights to create a variety of effects.
3. Polish your promotions. If you’re still trying to think of new ways to attract customers this fall, turn to “Fresh Fall Promotions” (page 26) to get inspired.
Ready, set, go! This issue is filled with information you’ll need to ensure your most successful back-to-school season yet.
Wishing you a profitable fall!