Editor's Note: What’s Your Back-to-School Strategy?
In just a few months, dance students will be streaming through your doors for the uniform basics and fashion-forward pieces they’ll need as they head back to their studios. With planning, this could be your most successful back-to-school season yet. Here are three steps you can take right now.
1. Get your head in the game.
“Gearing Up for Back-to-School” (page 20), features a roundup of leading manufacturers’ fall ordering deadlines and incentives, plus a fabric forecast, an update on the latest trends within the ever-growing tot market and a peek at the best-selling fashions inside the developing liturgical category. Check out “Falling for Footwear” (page 16) and “It’s in the Bag” (page 14) for a preview of the shoes and dance bags your customers will be clamoring for this fall.
2. Strengthen your network.
Local dance teachers are your closest allies. They share their studios’ uniform policies with you and refer students to your store. It’s important to keep those relationships strong and vibrant as you approach this crucial selling season. Turn to “Showing Gratitude Pays Off” (page 24) to see how four retailers cemented their bonds with local dance teachers.
3. Safeguard your store.
The extra traffic you’ll see during the late summer and early fall means you’ll need to be more vigilant about protecting your shop from thieves. The upcoming quiet summer period is the perfect time to reevaluate your store and repair security gaps. “Outsmart Shoplifters” (page 26) offers practical theft-prevention advice from a retail security expert.
Get moving! This issue is filled with valuable fall planning advice. If you’d like to share your own back-to-school preparation tips, we’d love to hear them. E-mail your thoughts to firstname.lastname@example.org.
Wishing you a super back-to-school season!