Editor's Note: Step Up Winter Sales
Now that the back-to-school crowds have thinned out, it’s time to start thinking about the next rush—holiday performance season. Winter recitals are a great opportunity to get your name recognized. There are several things you can do this month to set yourself up for a successful season. Here are a few of my ideas:
Restock Your Shoe Selection: Chances are your
inventory is low after a busy fall. Now is the time to replenish.
In “Top-Selling Soles” (pg. 16), we show you the most popular styles in all genres that are sure to be in demand once winter performance rehearsals kick into high gear.
Organize Off-Site Sales: Sometimes you need to look beyond your store to build your customer base. This winter, partner with a local studio to display your merchandise at its winter recital. In “Off-Site Recital Sales” (pg. 34), we show you easy ways to set up a kiosk, plus tips on marketing and the best inventory to display.
Try Something New: We’re always encouraging you to keep your store fresh, and the same rule applies to us at DRN. This month, we’re excited to introduce a new column full of effective marketing ideas. Turn to “Laurel’s Leads” (pg. 36) for three great holiday promotions from top retail consultant and DRN Expo speaker Laurel Tielis.
Try something new this winter and let us know how it turns out.
E-mail your ideas to firstname.lastname@example.org.