Editor's Note: Something Extra
Leotards? Check. Tights? Check. Shoes? Of course! When it comes to stocking dance staples, you’ve got it covered, so this issue is devoted to helping you round out your assortment with the add-ons customers demand. Read “Hot Legs” (page 12) for a peek at the latest legwarmer styles, and then check out “In the Bag” (page 38), where dancers discuss the dance bags they want and need. Then, head over to “Ask Leslie” (page 34) to get inspired by Leslie Groves’ unique ideas for eye-catching accessory displays.
Once your accessory game plan is in place, turn your attention to a few issues that may be flying under your radar. “Get the Most from Your E-Commerce Site” (page 22) offers practical tips on updating your store’s website to better complement your brick-and-and mortar business. And “What Does Your Floor Say About Your Store?” (page 32) includes advice to make sure your flooring is inviting to customers. Finally, “Tax Tips” (page 18) offers plenty of essential info to help you take advantage of soon-to-expire tax benefits and start planning for 2014.
Wishing you a winter filled with growth!
*This month in our Retailer Spotlight (page 26), we visit Kim-Lee Dance and Gym Wear in Fort Worth, TX. Find out how owner Sierra Krohn makes her boutique stand out in a competitive local marketplace.