Editor's Note: Prepare for the Expected & Unexpected
Are you ready for spring performance and summer intensive sales? Since dance shoes are the bread and butter for most dance storeowners, now is a great time to reevaluate your footwear assortment to make sure you’re carrying everything your customers need.
“Gold-Standard Shoes” (page 16) features 14 classic shoe styles for a range of genres, and “Sole Savers” (page 14) showcases seven shoe-care accessories you can use to up-sell customers when they make footwear purchases. Plus, “Ballroom Blitz” (page 20) offers an in-depth look at the latest trends driving ballroom shoe sales.
Once your store’s ready to handle customers’ shoe crises, turn your attention to getting ready for unexpected emergencies. Hurricane Sandy’s recent destructive visit to the East Coast served as a reminder that you can never be too prepared for a catastrophe. “Recipe for Disaster Preparedness” (page 26) offers practical advice to help you figure out where your store’s vulnerabilities lie and how you can protect your business from emergencies such as storms, floods, power outages and more.
Read on and then get moving!
Wishing you a productive month,
* Don’t forget to read our latest Retailer Spotlight! This month we visit Downtown Dancewear in Riverside, CA. This new 500-square-foot shop shares space—and a cash register—with a variety of other vendors. Read about it on page 34.