Editor's Note: New Beginnings
Are you ready for back-to-school season? The best way to ensure a low-stress, high-profit sales period is to plan ahead. Turn straight to page 18 for our comprehensive ordering package. It features key ordering deadlines and incentives from more than 30 companies, along with articles on the latest trends in ballet slippers, tutus and legwarmers. For more must-have apparel, check out our Fashion spread with its fresh looks for baby ballerinas (page 14), and our Products section, which is filled with gorgeous skirts sure to sell (page 12).
Once your shopping list is in order, take some time to reflect on your store’s decor. In “Walls That Wow” (page 28), we talk to savvy retailers and design consultants about the best ways to create a backdrop for your store that pleases customers and drives sales. From painted-on architectural detailing to blown-up photos, there’s sure to be something that will work for you.
As you spend the summer getting your store ready for the fall rush, feel free to reach out to us. We’d love to hear about any special promotions, displays or other plans that you’re working on to draw in customers this fall. E-mail us at firstname.lastname@example.org.
Don’t forget to read our Retailer Spotlight (page 24). This month, we’re focusing on Just Dance Wear & Boutique, a four-year-old store in North Andover, MA. Check out how owner Kimberly Mollica attracts dancers from a variety of studios to her off-the-beaten-path location.