Editor's Note: It's Show Time!
With dancers busy in the studio perfecting routines for spring recitals, now is the time to stock up on performance wear. A deep inventory of tights, shoes and accessories in the appropriate colors and styles will win studios’ attention this season. If you order wisely and market shrewdly, you can easily draw traffic to your store. In this complete guide to recital season, we have lots of ways you can highlight the products and services you offer.
The most important accessory to every dazzling costume is a new pair of tights. In “All About Tights” (pg. 20), learn what’s new in the legwear category, so you can stock up on the latest styles. You’ll also find display tips to keep your product organized and easy to shop. And don’t forget the icing on the cake—stage-worthy hair accessories. In “Polished Ponies” (pg. 14), we round up the best buys for star performers.
Shoes are another recital must-have, and boosting their sales can help your bottom line. We asked columnist and DRN Expo speaker Laurel Tielis to share some of her favorite shoe event and promotion ideas. Turn to “Practical Promotions to Put Your Best Foot Forward” (pg. 36) for easy ideas you can use right away.
Before you place spring recital orders, it’s so important to know local studios’ requirements. Find out how four storeowners keep communication lines open with teachers in “Recital Season Marketing” (pg. 26).
Now is also the perfect time to get your customers talking about their recitals—and your store—through social media. Twitter is a powerful tool for engaging your customers, but using it the wrong way can hurt your business. In “Owning the Twitterverse” (pg. 34), we offer advice for best Twitter practices.
What are you doing this month to prepare for the recital season? Share your top marketing ideas and unique displays on our Facebook page: www.facebook.com/danceretailernews.