Editor's Note: Have a Superb Summer
Welcome to DRN’s annual summer sales issue. This month,
our goal is to help you get the most out of the hottest months of the year.
Turn to “Summer Standouts” (page 14) for fresh pieces your customers will need for intensives and summer study programs. Then check out “Short Story” (page 12) for a glimpse at 13 pairs of must-have shorts for every dancer. Plus, “A Leg Up” (page 20) will fill you in on all of the latest innovations in the tights category. (The new knee-length tights from Body Wrappers and Capezio especially intrigue me! Check them out for your competition kids.)
Once your store is stocked, and the post-recital/pre-
intensive rush passes, take some time to work on your business. Consider refreshing your website—“Wow-Worthy Websites” (page 30 ) is filled with helpful design advice. Or focus on your staff. “Develop Your Dream Team” (page 22) offers plenty of practical team-building tips. It’s also a great time to host a special event, so turn to “Next-Generation In-Store Events” (page 18) for inspiration.
Read on and get motivated!
Don’t forget to read this month’s Retailer Spotlight (page 24). We were so impressed with owner Mindy Ortiz’s ability to spot a business opportunity where many others might have been intimidated. She was driven to open Twinkle Me Pretty, her trend-focused boutique for tweens, after realizing that the fashion-conscious students in her daughter’s dance classes were wearing trendy pieces they ordered online. The local stores were focused primarily on basics. Today, her South Jordan, UT, store offers fashionable dance apparel and a dash of hip streetwear for local teens and tweens.