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Editor's Note: Giving Thanks for Dance Retail Growth

Dance Retailer News

Each November at Thanksgiving, Americans reflect on the good things in their lives. Even though the country’s overall recovery from the recession has been slow, lately we’ve been seeing plenty of anecdotal evidence that the dance retail market is blossoming. In fact, DRN’s Facebook feed is regularly dotted with notices from dance stores around the country that are growing in a variety of ways.

This month we’re revisiting Attitudes Dancewear, Etc., in Wichita, KS. It has had striking success since we first covered the store eight years ago (DRN September 2004). The shop’s owner Shawna Beth Rea recently doubled her sales floor by moving into a new 2,500-square-foot location. Read “A New Attitude” (page 30) to find out how she built up her business, turning it into a dance retail powerhouse with roughly $400,000 in annual sales.

As you plan your orders for 2013, read “All Jazzed Up” (page 22) to refresh your awareness of the latest innovations in the jazz shoe market. Thanks to new technology and manufacturers’ growing attention to the diverse needs of dancers who wear jazz shoes, you have more stocking options than ever before.

Finally, make sure you’re registered for DRN EXPO Online, which takes place November 9 at 12 pm EST. This free webinar—designed especially for dance retailers—will bring you cutting-edge advice on visual merchandising, social-media marketing and more. You won’t want to miss it! Reserve your space at

Wishing you a profitable November and a Happy Thanksgiving,

—Colleen Bohen